We provide forward-looking
healthcare media with a better understanding of where they
fit among healthcare professionals’ diverse information inventory,
and the tools to market a more tightly crafted story promoting
the value of their advertising environment.
Strengthening Your Competitive Positioning
Understanding and Promoting the Strength of Your Audience
Customized Solutions
Strengthening
Your Competitive Positioning
• Who is advertising in your market? What products
are they promoting?
Which media are they using? How much
are they spending?
Track your own performance against the whole market or
against a select group
of competitors. Monitor individuals
sales territories and identify
missing advertisers.
• Market Opportunity Reporter® (MORe)
• JARScan™
• Evaliant Online Intelligence
Understanding
and Promoting the Strength of Your Audience
• Which publications do healthcare professionals
read? How frequently and
thoroughly do they read?
We measure your print readership (and that of your competition)
to show how
likely professionals are to see an ad in your
publication.
• Sydicated Readership
Studies (print
readership)
• How does your site compare your with others in
your market?
Position your brand against competitive sites and demonstrate
the value of your
audience. Better understand the demographic
profile of your site visitors and the
online activity of
a particular demographic.
• Healthcare Market Intelligence (Website
traffic)
• Where does your media fit into
a physician's entire information inventory?
Prove the value of your media among an advertiser’s entire media mix.
• Sources & Interactions
2010
• Non-Journal Media Study
Customized
Solutions
• Does your company need a more customized program
of data and services
that best meet your growth objectives?
Step beyond syndicated data for customized solutions that
build a compelling
sales story, justify your market and sell
more advertising.
• Non-syndicated audience measurement
• Competitive intelligence
• Circulation profiling
• Custom reach and frequency analysis
• Editorial and brand image analysis
• Pre-launch analysis
• Contact for more information
