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Wall
Street Journal (06/11/2010) – Psychiatric Group to Unveil
Guidelines to Curb Conflicts.
Med
Ad News Webinar: "Sales-Force Effectiveness: The
virtual Sales Force"
Now more than ever, sales-force effectiveness means developing
support materials that matter. Data show that there are real
differences in who we reach, how often we reach them, and how
important most specialties find different types of marketing.
•
View the presentation online
• Download
the audio podcast of the presentation
MinOnline: "Stricter
FDA Approvals Slim Down Medical Journals"
Despite conventional wisdom that healthcare is recession-proof,
this sector is working through longer-term challenges.
Includes "Top 20 Healthcare Markets Ad Pages in Jan-February
2009/2008/2007" and "Top 20 Medical/Surgical Publications
Ad Pages January-February 2009/2008."
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