Market Intelligence is a collaboration combining Nielsen Online’s unique browser-based measurement methodology with Professional Health Communication Measurement's expertise in healthcare media.

The resulting suite of measurement tools provides advertisers powerful, standardized metrics to evaluate and select Web sites for healthcare campaigns.

   • Credible, third-party data
   • Compare your site with others in your market
   • Position your brand against competitive sites and demonstrate the value
     of your audience
   • Better understand the demographic profile of your site visitors and the
     online activity of a particular demographic

Standardized online analytics for individual sites or entire markets, reported in near real-time.

   • Rankings and trends show how sites compare for visitors (unique browsers),      page impressions, and average duration
   • Duplication reports enable objective reach/frequency estimates
   • Demographic profiling of site visitors delivers key metric insight into target
     audiences

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