Market Intelligence is a collaboration combining Nielsen Online’s unique browser-based measurement methodology with Professional Health Communication Measurement's expertise in healthcare media.

The resulting suite of measurement tools provides media planning teams and their advertiser clients powerful, standardized metrics to evaluate and select Web sites for healthcare campaigns.
  
   • Easily compare sites against others in your market, apples to apples
   • Analyze site traffic over time and see how market events affect traffic
   • Better understand the demographic profile of visitors to measured sites
   • Better understand the online activity of a particular demographic

Standardized online analytics for individual sites or entire markets, reported in near real-time.

   • Rankings and trends show how sites compare for visitors (unique browsers),      page impressions, and average duration
   • Duplication reports enable objective reach/frequency estimates
   • Demographic profiling of site visitors delivers key metric insight into target
     audiences

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