CTS Plus measures the same parameters as CTS™ PosTest, with the addition of key attribute assessment and Rx data—tying in the effectiveness of the promotional campaign to impact on attributes and prescription share.
Agencies use CTS Plus to reveal:

   • Whether the campaign affects physician perceptions
   • Whether viewers think more of a brand after promotion
   • Whether getting the message leads to greater sales
   • First-choice therapy
   • Product usage and detailing
   • Message measures (retention, uniqueness, relevance, believability)
   • Unaided message recall
   • Sales aid usage
   • Journal ad recognition and recall
   • Impact of promotion on key product attributes