About Professional Health
Solutions from Kantar Media (formerly known as PERQ/HCI)
By taking the time to understand clients' pressing business
issues, Professional Health Solutions from Kantar Media deliver
not just actionable research, but inspiring insights about the
media usage tactics that impact the healthcare market. No matter
what their therapeutic category, no matter what their medium.
Our data and technologies are used every day
by leading pharmaceutical and healthcare
professional media to
make smart promotional decisions.
We approach healthcare markets as only we can, studying decision
makers' entire information inventory—from prescription pads and
detailing to print publications, web sites and more. And we measures
communications at every stage of development, from initial concept
Today's complex marketing environment requires more than a "one-size-fits-all" approach.
That's where Kantar Media comes in. We bring together a comprehensive
range of capabilities to give you an integrated measurement of
what's important for your business.
Let’s explore the ways that our information can bring clarity
to the opportunities ahead for your business, and focus for the
challenges you face.
Established in more than 50 countries, Kantar Media helps clients
master the world’s multimedia momentum through analysis
of print, radio, TV, internet, cinema, mobile, social media,
and outdoor worldwide. Kantar Media offers a full range of
media insights and audience measurement services through its
global business sectors – Intelligence, Audiences, TGI
and Custom. Kantar Media companies also include Compete,
Cymfony and SRDS. Drawing upon the deepest expertise in the
industry, Kantar Media tracks more than 3 million brands and
delivers insight to more than 22,000 customers worldwide.